2 years of technical precision meeting 22 years of human advocacy. I reveal the extraordinary within the ordinary, using light and lens to give voice to those changing the world.
Since 2003, I have operated at the intersection of technical rigor and social advocacy. As a boutique media production house, I’ve spent the last 11 years dedicated to California’s largest non-profits and health equity advocates, ensuring their stories are told with the dignity they deserve.
My work is rooted in the belief that the mundane holds the most profound truths. I lean into the unique textures of vintage optics and modern high-resolution workflows, but the technology is always secondary to the message. At Subliminal Stories, the goal is to reveal the magical realism hidden in the everyday—transforming the ordinary into something truly memorable for those fighting for a fairer world.
Managed production operations for a five-station television affiliate, overseeing a full range of broadcast projects.
• Supervised production teams and coordinated schedules across multiple stations.
• Led post-production workflows, ensuring on-time delivery of daily programming.
• Gained early experience in production management, staff leadership, and broadcast standards.
Edited documentary and advocacy content for a social justice–focused production company.
• Collaborated with producers and directors on storytelling, pacing, and message clarity.
• Designed and integrated graphics for film and digital releases.
• Contributed to projects aligned with progressive campaigns.
I lead Subliminal Stories, a media production company dedicated to crafting cinematic, story-driven content for nonprofits, foundations, and brands. I oversee projects from concept through delivery, working as producer, director, cinematographer, and editor to ensure both high production value and authentic storytelling. Selected achievements:
• Partnered with organizations such as The California Endowment, California Health Care Foundation, and Schools Not Prisons, producing campaigns that amplified community voices and advanced social justice issues.
• Produced award-winning short films and multimedia campaigns addressing public health, racial equity, and education reform.
• Built a trusted creative network of cinematographers, editors, animators, and sound designers to scale projects from small community shoots to statewide initiatives.
• Delivered projects across formats including documentary, branded content, commercial spots, and animation.